Things I ♥: travel, food (I'm a pescatarian), the Pacific Northwest, bikes (I ride an orange mixte), beer (IPAs), summer, coffee, lists, and kitties. Travel enthusiast, former product manager, dabbler, and currently helping small businesses with digital strategy at Early Bird Strategy.
A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in generating donations and volunteer signups. I can see how many opens and clicks we’re […]
One of the struggles I hear repeatedly from fellow consultants, startups, and solopreneurs is that they don’t have a logo or consistent branding and are struggling with whether to invest in branding now or wait. My recommendation is to get started with a typographic logo. When you create a basic branding and style guide for yourself, you can start taking you
You don’t have to blog. There are plenty of things you can create to connect with your audience and grow your business, beyond blogging. If you do blog, highlighting that content in your newsletter is a no-brainer. However, it can be challenging sometimes to come up with content ideas for your newsletter that isn’t just a syndication of […]