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Tampa Breweries: 28 Reasons to Visit

02.27.14

Florida’s Tampa Bay area is having their own microbrewery explosion. It’s Portland, circa 2011. I made my first visit to Tampa in 2011. With a free Sunday afternoon, I suggested we go visit a local brewery. We found two options within Tampa city limits – Cigar City Brewing and Tampa Bay Brewing (looking back now, Cold Storage Brewing had quietly opened a year earlier as well). Three year later, the Tampa Bay area has 28 breweries. 28! Now, before the Floridians get on their geography high horses, I want to clarify that I’m including as far south as Sarasota and as Read more…

My 2014 Goals

01.04.14

Happy new year from the sunshine state! Now that I’ve reviewed 2013, here’s what’s cooking for 2014… My 2014 Goals: Live / work remotely for at least a month – internationally this year Blog twice a month here on Powered by Tofu and weekly on my business blog Max out my IRA Go to a conference again Run another half marathon and another shorter race (8k or 10k) Pick a monthly fitness challenge (this month I’m doing the new Nike+ Coach 5k Intermediate program) See my niece 3-4x (I better get going on this one!) Visit a new North American Read more…

2013 in Pictures & Goals

12.29.13

Another year in the books! 2013 was a big year for me. Some years seem to sneak by, but 2013 was not one of those years. My life was all about health and freedom this year. While everything didn’t go exactly as planned, I did two big things this year: #1 I quit my job to start freelancing. #2. I ran a half marathon. The half marathon was a big change in my life because I spent months training for it. And for the first time in my life actually started to enjoy running (not something I thought would ever Read more…

Annual Goal Setting Template + Ideas

12.26.13

I love goals. Perhaps it started by running around with a miniature notebook and a stockpile of colored pencils instead of going to preschool, either way I’ve loved goals and challenges, and lists of epic proportions ever since I can remember. So as my annual “end of the year musing and scheming” has arrived this week, I’ve been excited to take a day or two and reflect on 2013 before I get carried away with planning for 2014. Since I’ve been asked for a bit of the process behind my personal planning, I decided to share an example of my Read more…

81 Things To Love About Fall

09.22.13

This week we welcome another autumn into our lives. As a thoroughly predictable human being, every September I fight the changing season, and then start warming up to the idea after reminding myself of all the things to love about fall. I finally give in (short of relocating, what’s a Portlander to do?). This years autumnal equinox is September 22, so as the rains arrive, I’ll be re-reading my annual fall list. I started this proper list of things that I love about fall a few years ago, just to remind myself… So here’s the 2013 updated, with 81 things Read more…

Olivia Raymer
Things I ♥: travel, food (I'm a pescatarian), the Pacific Northwest, bikes (I ride an orange mixte), beer (IPAs), summer, coffee, lists, and kitties. Travel enthusiast, former product manager, dabbler, and currently helping small businesses with digital strategy at Early Bird Strategy.

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  • Email Frequency – How Often Should You Send? 06.11.14
    A reader recently asked me about how often to send to your list and since it’s not the first time I’ve been asked this, I thought it would be a great discussion here. Here’s his question: The #1 thing to remember here is that there is no “right” answer! All we can do is give…
  • Where to Start with Choosing Metrics & KPIs That Matter 06.05.14
    Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. I’m a broken record on this one, but one of the most important things to do before you begin any…
  • Marketing Attribution in Google Analytics: 5 Essential Reports 05.21.14
    This is Part IV in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. A few years ago, I was on the hunt for a new bike. I looked at bike shops, read blogs, searched for reviews, and asked friends. Then I saw a blog post…