#57 on my 101 Things in 1,001 Days List was to read all of Seth Godin’s books. I was already about halfway done, when I added this to my list, but then he just kept on writing books! Give a girl a break, and let me catch up! ;) If you’re unfamiliar with Godin, he’s a best-selling marketing and business author who writes “bite size” marketing books and a blog.
My favorite book of the 12 is Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas. I like how this book is divided into alphabetized one page blurbs. While not all 183 are “remarkable” ideas, it’s a great way to bring you out of the details of getting things done on a day-to-day basis. It adds a little caffeine to your marketing day. This book is better listened to than read. I really enjoy listening to an audio book that’s narrated by the author, because it’s much more personal and you feel like you’re getting the right tone/inflections.
I just finished his last book, Tribes — We Need You to Lead Us. As usual, it was a quick read and resonated with me in a Gandhi sort of way, “be the change you want to see in the world”. This book isn’t on how to be a better leader, just about deciding to lead. I think my favorite thing was going to read the review on Amazon and finding this in the Editorial Review section:
“The advice found in this book should be used with caution. Change isn’t made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job.” –Publishers Weekly
Hilarious! Seth Godin, are you laughing?
My only critique with Godin’s writing is that he’s often too quick to dismiss stable and “boring” businesses. There’s a time and place for unconventional (that’s why it’s not called “conventional”). For example, I don’t want my toilet paper to be hip and clever– it’s just toilet paper. And it doesn’t matter how “outside the box” your company is if you’re still unprofitable. I am a huge fan of his books though, I just like to take everything with a grain of salt. :)
Along with the above tips, I also try to allot a specified amount of time per day for job searching, (almost no exceptions). By living your life as if you were gainfully employed — including getting up at a reasonable hour and putting clothes on — your job search is just part of your daily routine. Personally, this puts the “demoralizing” part of being unemployed to a minimum.
Got any job searching tips? Do share!
I’m finally done! After 2 years of part-time classes, I’m officially done with my MBA! After undergrad, I had no intentions of getting my MBA, and I’m glad that I took some time away from school before going back. It gives you some perspective on what you’re learning.
What did I learn? Not what I thought I was going to learn. When we first started the program, one of the professors said that getting your MBA usually isn’t about what you think you’re there for. After the first year, that really sunk in. So yes, I learned how to apply business school principles to my job, but more than just statistical analysis and economic theory (which are helpful if you know when and how to use them), I learned about myself. Yes, that sounds kind of cliché, but I don’t really care. There’s definitely something to be said for everything you learn in business school, but the process is just as important. Note: I did not just use the word “journey”. OK, I’m going to go buy a wooden bead necklace, practice meditation and drive a Pious, I mean a Prius; maybe later I’ll stop wearing a bra and discuss my personal vision. :)
I have mixed reviews about The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich. First, it’s an excellent reminder of how short life is and that we should pursue what makes us “happy”, not stay in dead-end jobs etc. However, I really dislike the idea of “outsourcing” your life and producing or managing random products (that don’t create value) just for revenue, to go live selfish lives.
Differences of opinion aside, it’s great to be reminded of taking mini-retirements. The first section is about fear and defining what you’d like to do and the worst case scenario if it didn’t work out. The next section covers freeing up time, so it’s kind of the opposite of “Getting Things Done” and more about streamlining so you have less to get done. The rest of the book was about outsourcing your life and generating income, so I really enjoyed the first half of the book a lot more. Overall, I would recommend the book because it makes you take a closer look at the life that your living (or not). Sometimes it’s good to take a zoomed-in look at your life, decisions, and future plans.
I like how this book is divided into alphabetized 1 page blurbs (otherwise known as riffs, rants and ideas). While all 183 are not remarkable it, it’s a great read/listen. I first checked this book out from the library and after skipping around, reading a few pages, I checked out the audio book. I think this book is better listened to than read. It’s more fun to listen to several minutes in the car or on my laptop. And I really enjoy listening to an audio book that’s narrated by the author. It’s much more personal and you feel like you’re getting the right tone/inflections.