I like how this book is divided into alphabetized 1 page blurbs (otherwise known as riffs, rants and ideas). While all 183 are not remarkable it, it’s a great read/listen. I first checked this book out from the library and after skipping around, reading a few pages, I checked out the audio book. I think this book is better listened to than read. It’s more fun to listen to several minutes in the car or on my laptop. And I really enjoy listening to an audio book that’s narrated by the author. It’s much more personal and you feel like you’re getting the right tone/inflections.
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin